Ideation as the Primary Mode of Work in the AI Age

Embracing Creativity and Strategy in an AI-Driven World

The advent of artificial intelligence (AI) heralds a transformative era in human history, reshaping the very nature of our work. In these nascent stages, despite the clunkiness of many AI implementations, the potential is palpable. As a creative, I’ve grappled with the iterative demands of generative AI, often abandoning its use due to its current limitations. Yet, as highlighted in the McKinsey Global Survey, a third of organizations are already incorporating generative AI into their business functions, signifying a rapid integration into the professional landscape.

If you aren’t seeing the full article click here.

Only in its first year of widespread accessibility, AI is evolving at a remarkable pace. Andrew Ng’s courses reassured us that AI would augment, not replace, human jobs. This brings us to a pivotal question: What does work mean when AI alleviates much of our load?

Long a critical component of strategic work, ideation now emerges as a central focus. Could task-oriented jobs transition into strategic roles, particularly in digital domains? McKinsey’s findings suggest a significant shift in workforce dynamics, necessitating reskilling and adjustments in talent requirements.