Jason’s journey into the creative world began with a pencil in hand, sketching characters and weaving stories through comics. This early passion for storytelling and art paved the way for his formal studies in fine art. At The Cooper Union for the Advancement of Science and Art, he delved into graphic design, painting, and drawing, earning a BFA that served as a springboard for his diverse career. His commitment to the art community extended beyond his studies, exemplified by his service on the Cooper Union Alumni Council from 2013 to 2016. Since the turn of the millennium, Jason has been at the forefront of digital creativity, designing websites, brand identities, and campaigns. His impressive portfolio includes collaborations with prestigious clients like The New York Times and Diane Von Furstenberg, and contributions to JWT, showcasing his adaptability across various industries. At Trasaterra, Jason’s role is multifaceted—spanning branding, interaction design, user experience, art direction, and both front-end and CMS development. His artistic roots, combined with his expansive experience, make him a dynamic force in shaping compelling, user-centered designs that resonate with audiences.
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Trasaterra discovers authentic client identity to power branding, design and web that bonds audiences to brands.
Trasaterra, a New York City-based design studio founded in 2010 by Ewa Orzech and Jason Paul Guzman, leverages a combined wealth of branding, design and digital expertise to craft transformative, refined, and forthright creative solutions for a diverse range of clients across media, art, finance, non-profit, and technology industries.
Uncover the why and the how of brand attraction with Trasaterra
